Torchy’s Tacos Guns for Lubbock

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FOR IMMEDIATE RELEASE                                                                                                  CONTACT:    Brittany Platt
Marketing Director
[email protected]



Location Set to Open on February 6th with FREE Breakfast Tacos 

LUBBOCK – January 21, 2014 —  Torchy’s Tacos, the homegrown Texas taco shop, is officially ready to set Lubbock ablaze with FREE breakfast on opening day.

Lubbock’s flagship Torchy’s will be located at 9th and Avenue X, just across University Ave. from Texas Tech.  The location is set to open Thursday, February 6th at 7AM and will be the company’s first to pioneer a devoted happy hour and daily specials.  Torchy’s will feature infused tequilas and custom cocktails, including their new signature Devilish Lemonade made with bourbon, strawberry puree, and fresh jalapenos.

Through 10AM on Thursday, February 6th, visitors will receive one free breakfast item of their choice as either a dine-in or to-go meal.  Michael Rypka, Founder of Torchy’s Tacos, says, “We couldn’t be happier to be joining the Tech and Lubbock communities and bringing with us some Damn Good food!”  Whether you call them breakfast taquitos, burritos or tacos, free is universal.  Come and get it.

For more information regarding Torchy’s Tacos and the Lubbock location, please visit www.torchystacos.com.


About Torchy’s Tacos:

Torchy’s Tacos started in 2006 with a mobile trailer, a little red Vespa, and a man with a passion for good food.  Seven years ago, Mike Rypka left an executive chef position to chase his dreams by investing everything he had into Torchy’s Tacos.  With a new, experimental menu ready to serve but no mouths to feed, Rypka jumped on his Vespa and started throwing out samples in an attempt to draw customers to his trailer.  Before he knew it, people were rallying beside the taco stand hollering, “damn these tacos are good!” and the Torchy’s Tacos’ legacy began.  Today, Torchy’s Tacos operates 21 locations throughout Texas.