7.16.14

Torchy’s Tacos Gets Hot with Four New Menu Items

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FOR IMMEDIATE RELEASE                                                                                                                                          

CONTACT: Brittany Platt
Marketing Director,
[email protected]

TORCHY’S TACOS GETS HOT WITH FOUR NEW MENU ITEMS
Restaurant to Release New Specialty Items with Some Like it Hot

AUSTIN – July 15, 2014  –  Torchy’s Tacos, known for their gourmet-style tacos and rotating monthly specials will be quadrupling their current Taco of the Month routine to release four new tacos in a promotion called Some Like it Hot this August.

Each Monday in August, a new taco that increases in degree of spiciness will be released each week, then available throughout the rest of the month.

Some Like it Hot kicks off on August 1st, but customers won’t be able to place their first order until Monday, August 4th with the first featured special, the Barn Burner (beef fajita, bacon, manzano chili salad, goat cheese, cilantro, avocado and Diablo hot sauce).  The menu offers items that range from 10,000 to 450,000 Scoville units.

Some Like it Hot is geared at spice enthusiasts, but also current Torchy’s fans, as well. “Just because something is spicy, that doesn’t mean it should lack flavor,” says Founder and Executive Chef, Michael Rypka. “These four tacos are everything a Torchy’s fan should anticipate – and much more for the fans who think our Diablo hot sauce is weak.”

The Some Like it Hot promotion will also feature in-store and social activities, plus a brand new signature drink called the Chingon Margarita (mango margarita with chamoy cause, tamarindo, chili salt, and lime).

For more information regarding Torchy’s Tacos and Some Like it Hot, visit www.torchystacos.com or, call 1-844-393-TACO beginning Monday, July 21st.

*Valid at participating locations only*

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About Torchy’s Tacos:

Torchy’s Tacos started in 2006 with a mobile trailer, a little red Vespa, and a man with a passion for good food.  Seven years ago, Mike Rypka left an executive chef position to chase his dreams by investing everything he had into Torchy’s Tacos.  With a new, experimental menu ready to serve but no mouths to feed, Rypka jumped on his Vespa and started throwing out samples in an attempt to draw customers to his trailer.  Before he knew it, people were rallying beside the taco stand hollering, “damn these tacos are good!” and the Torchy’s Tacos’ legacy began.  Today, Torchy’s Tacos operates 24 locations throughout Texas.